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FROM SIMPLE MEALS AND COFFEE DELIVERY BEGINNINGS
It was in 1946 that Mr. William Rosenberg founded what was known as the Industrial Luncheon Services (ILS). Originally set up to deliver meals and coffee to factory workers in the outskirts of Boston, Massachusetts, ILS became successful and led Mr. Rosenberg to open his first Coffee and Donut Shop in 1948, which he named, “Open Kettle”.
THE BIRTH OF THE DUNKIN' DONUTS BRAND
Mr. Rosenberg changed the name to “Dunkin’ Donuts” in 1950. From a total of five shops, Dunkin’ Donuts has tremendously jacked up its growth and awareness, which served as the foundation for its brand leadership and popularity.
The tremendous growth, marked by increasing sales every year, can be attributed to its quality products and the conscientious implementation of standards.
SUSTAINING BRAND LEADERSHIP AND POPULARITY
In 1960, Mr. Rosenberg founded an International Franchising Association, which gave Birth to the Business Franchising Model of the brand. This facilitated the rigorous and intensive preparation of any new Dunkin’ Donuts Franchise aspiring to carry the brand.
In 1963, Mr. Robert “Bob” Rosenberg became the President and the Chief Executive Officer (CEO), which ensured continuity of the success the company had been experiencing. The establishment of the Dunkin’ Donuts University in 1966 paved the way for the four-week program, which aimed to equip participants with the knowledge and the discipline to sustain brand leadership.
In 1981, Golden Donuts Inc. served its first for Dunkin’ Donuts and built its landmark first shop at the Quad Car Park (now Park Square) in Makati.
RESPONDING TO SUSTAINABILITY CHALLENGES
A year after, GDI inaugurated four more shops to ensure the brand dominance of Dunkin’ Donuts. And so they say, the rest is history. Dine-in shops and take-out booths mushroomed all over Metro Manila in the following years.
To spread brand leadership and popularity, GDI facilitated the exponential growth as it opened numerous stores in various parts of the archipelago. Product Quality, Customer Satisfaction and Product varieties had also been expanded to further satisfy its valued customers, thus sustaining growth and widening Dunkin’ Donuts niche in quick service market.
A BRAND THAT WE CAN AND TRULY BE PROUD OF
At present, Dunkin’ Donuts has become a popular by-word among Filipinos. It is synonymous to the “LEADER” in its industry the only and the original “PASALUBONG NG BAYAN”
Spread in more than 800 outlets nationwide, Dunkin’ Donuts has truly become part of the Filipinos’ lives. Any celebrations would be made extra special with the presence of Dunkin’ Donuts quality products.
TRULY A POPULAR LOCAL BRAND OF INTERNATIONAL PHENOMENON
And that is the Dunkin’ Donuts story.
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Update Time:
2020-09-23
Remark:
Branches: Dunkin Donuts,Dunkin Donuts,Dunkin Donuts
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